Taking That Second Look

llustration: Four Maos describing the Four Principles Of Color Printing, original photo taken at an antique store on Melrose Ave, Los Angeles, CA. May 2006.

I’ve been going back through archival images. There’s things I’ve learned that I didn’t know earlier. Like better techniques for rendering concepts through better use of color, advanced scanning of original film files, and so on.

In the “Four Maos” image, the emotional connection is that the colors pop. The boring tech description is setting the three colors on soft light, and the black on overlay, gives the color a luminance that a simple multiply won’t.

First things first.