Size Matters: When Bigger Is Not Better

burning jeep

This summer I saw a file that took all available prizes in File Management. I saw the IDCS doc, and then a folder with a bloated AI file, and the Links folder.

file mgmt.jpg

The ground rules for submitting files to a CMYK pub are pretty basic. Four colors. No spots, no metallics. Even a boiled-down FAQ, which is rarely read. However this is my livelihood, so I dig in.

The following is an annotated and redacted memo which described the state of affairs.

From: Larry Gassan
Date: July 23, 2007 4:05:15 PM PDT
Subject: [Problem file]

Paul:

This is the breakdown on the spread:

FILE SIZE & PORTABILITY

1] source doc is AICS3 [“customer ad”_r1.eps]
with embedded PS files. The embedding caused the file to swell to 514mb.

Embedded files cannot be extracted when color work be required.

Yes, the file can be opened in Photoshop, but you are limited by the exact cropping available, and if there are any masks, blends, channel work—you are constricted further

The AI file was then brought into an IDCS3 file [0000_customerdoc.indd]
to rip by the color house. The spool file on a 514mb document would easily
exceed 1-2gig if printed from the original document.

Someday for your own amusement, take a fully linked file and export it as a PostScript file. When its done, check the size. That’s your spool file when you send it to a printer. Then think about the times your printer timed out on you.

LAYOUT PROBLEMS

2] Pantone 877 is a metallic, and has no direct CMYK conversion.

Remedy: 50% gray.

3] Support files were included in a folder called “LINKS”.

Each embedded PS file no less than 45mb in its original configuration. Only
one file, the left-hand [original file], was appropriate to its actual placement.

The average size of each window was 3 x 4″—meaning the original file was reduced 40% to fit. But wait!

4] ea file was imported, and rotated 180 degrees in [Adobe Illustrator] AI. This also causes a
file to swell—each transformation requires much more memory than a file imported at 100% of layout size.

This was straight out of Quark, 1989. Moving along to other issues, like “Which File Were We Supposed to Link To?”

5] A preliminary look at the file TEST compared to “test-219_cmyk.tif” cast doubt as to whether or not the included file was relevant, as the colorcasts were slightly different. Files in LINKS included dupes of “[original files]”

[original files] [in cmyk and rgb]. Which one is it?

Another classic move. Especially with Photoshop and Illustrator, people get nervous, and they do one or more of the following;

  • submit files for “back-up” and “just in case”. Like, which ones did you want me to use?
  • are unaware that in Photoshop, once you import files, they are the document.
  • People who build files and put in FPO artwork, unaware of the reality that documents can now handle high-resolution files.

Calls were made to the advertiser. Eventually we got an Illustrator file, where the artwork was placed & linked, not embedded, CMYK and the files were actually size appropriate.

And that is the subject of another post “Adobe Illustrator: The Harsh Layout Mistress”

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